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Discover how Joygame, a leading mobile game publisher in Turkey, transformed its data operations, tripled its number of successful games, and significantly reduced costs by implementing a centralized data warehouse. Joygame is supported to seamlessly manage in-game metrics, marketing performance, and monetization across 20+ games by building a scalable data foundation.
Key Results
3x Increase in Successful Games
Revenue Growth
50% Reduction in Data Management Costs
Joygame, a leading mobile game publisher in Turkey, faced significant challenges in analyzing performance data across its extensive portfolio of 20 games. With limited resources and fragmented data sources, their team could only conduct in-depth analyses on two games, dedicating over two hours per game each day due to manual reporting processes.
By building a centralized data warehouse and streamlining data operations, Joygame increased their number of successful games by 3x, boosted revenue, and reduced data management costs by 50%. The solution enabled real-time, data-driven decision-making, optimizing marketing, monetization, and in-game metrics across their entire portfolio.
“Thanks to Datablast, our team can now focus more on analyzing our games rather than being tied up with complex data management. Their solution has made everything run smoothly and efficiently, enabling us to achieve more with our dedicated team”
Deniz M. Hatipoğlu, Head of Data at Joygame
Joygame’s Background
Joygame is a leading mobile game publisher in Turkey, collaborating with over 15 game studios while also publishing its own titles. With a vast and growing portfolio of games, Joygame recognized the critical need for data-driven insights to optimize player engagement, refine marketing strategies, and maximize monetization. However, their existing data infrastructure was unable to scale alongside their expanding operations. Despite having a dedicated marketing team and a newly appointed Head of Data, they faced significant challenges in efficiently managing and analyzing performance data across multiple games. The manual and time-consuming nature of their data processes limited their ability to drive timely and informed decisions.
Challenges in Game Data
When Joygame first approached us, their data operations faced several challenges:
Data Fragmentation: Key metrics were spread across different platforms, including Appsflyer for marketing, Firebase for in-game metrics, and Applovin Max for monetization. Data was siloed and could only be accessed through manual downloads and Excel-based aggregation.
Operational Bottlenecks: Due to time-consuming manual reporting, the team could only analyze data from two of the 20 games daily, requiring nearly two hours.
Scalability and Cost Concerns: Joygame needed a solution that could efficiently scale without escalating costs as the player base expanded.
Solution
To address these challenges, we developed a robust data warehouse that serves as a single source of truth for all game-related data:
Data Integration: We integrated APIs from Appsflyer and Applovin Max to automatically retrieve daily and cohort raw data. This eliminated the need for manual downloads and reduced time spent on data collection.
Data Transformation: After cleaning and standardizing the data formats, we built summary tables for marketing performance analysis. These tables enabled deeper insights and easier dashboard creation in Tableau.
In-Game Metrics Management: Once the marketing metrics were optimized, we integrated Firebase data to capture in-game metrics across all games. We created a unified table to consolidate raw data from different games and built aggregated tables to track key performance indicators.
Visualization and Reporting: The transformed data was visualized through dashboards in Tableau, providing the team with real-time insights into marketing performance, monetization, and player behavior.
Results and Impact
Joygame experienced transformative outcomes as a result of the new data infrastructure:
3x Increase in Successful Games: With real-time access to data and detailed insights across all 20 games, Joygame was able to refine its strategies, resulting in a threefold increase in the number of successful games.
Revenue Growth and Cost Reduction: Data-driven decisions enabled Joygame to boost revenue while simultaneously reducing data management costs by 50%.
Enhanced Operational Efficiency: The marketing and data teams were now able to analyze all games in their portfolio daily, with the data warehouse reducing analysis time from 2 hours per game to just a few minutes.
"Datablast has taken a lot of the manual work off my plate as a data engineer. Their platform has streamlined our data management processes, enabling me to spend more time on meaningful analysis of game data. It’s been a game-changer for both our productivity and the quality of our insights."
Cihan Başoğlu, Data Engineer at Joygame
By implementing a centralized data warehouse as a single source of truth, Joygame gained the agility and scalability needed to make faster, data-driven decisions. The new data foundation not only optimized their marketing performance and in-game metrics but also empowered them to deploy advanced machine learning algorithms for predictive analytics. As a result, Joygame can now accurately predict customer lifetime value (LTV) and tailor strategies accordingly, driving higher returns on their investments.
Looking ahead, Joygame plans to further enhance their analytics capabilities by integrating additional data sources and continuing to refine their machine learning models, ensuring sustained growth and innovation in a competitive gaming market.
Are you facing similar data challenges? Contact us to discover how we can build a scalable, data-driven solution tailored to your needs.