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From Raw Data to Actionable Insights: How to Use Google BigQuery

Updated: Sep 25, 2023


Google BigQuery Representation

Navigating the limitless data landscape can be daunting. But what if there was a streamlined way to turn that raw data into clear, actionable insights? That's where Google BigQuery comes in. A powerful tool in the Google Cloud arsenal, BigQuery provides a robust solution for data storage and analysis. In this guide, we'll explore the basics of Google BigQuery and show you how it can be a game-changer for businesses and individuals alike. Let's get started!


What Is Google BigQuery?

Google BigQuery, a gem from the Google Cloud Platform (GCP), is a serverless data warehouse designed to swiftly analyze vast amounts of data—terabytes in mere seconds and petabytes within minutes.


At its core, BigQuery's architecture leverages the power of a distributed system adept at executing SQL queries on expansive datasets. This is achieved by breaking down the query execution into various slots, ensuring equitable access when there's concurrent data querying.


Setting it apart from conventional relational databases that line up data row-wise, BigQuery adopts a columnar storage approach. This not only ensures efficient data compression but also optimizes scan speeds. And for those looking to integrate, BigQuery seamlessly collaborates with other GCP services, including BigTable, Google Cloud Storage, and Cloud SQL, to name a few.


How Google BigQuery Can Help Turn Your Business' Raw Data Into Actionable Insights?

Businesses are inundated with raw data from various sources, be it customer interactions, sales metrics, or digital campaigns. While having access to vast amounts of data is advantageous, the real challenge lies in transforming this raw data into actionable insights that can drive business decisions. Google BigQuery can achieve this with:


  • Rapid Data Analysis

  • Scalable Infrastructure

  • Advanced SQL Capabilities

  • Integrated Data Management

  • Enhanced Data Security

  • Columnar Storage for Efficiency


How to Use Google BigQuery

How to Use Google BigQuery

Source: Google Cloud Blog


Here's a step-by-step guide to help you navigate the process and make the most of this powerful data warehouse after setting up your GCP account and initializing your BigQuery:


1- Create a Project

  • Begin by logging into the Google Cloud Platform (GCP).

  • On your dashboard, select "Create Project."

  • Assign a unique name for your project and set up any other necessary configurations.

2- Creating a Dataset

  • Once in your project, navigate to BigQuery from the GCP dashboard.

  • Click on "Create Dataset" and provide a distinctive name for it.

  • Define the data location and other settings as per your requirements.

3- Importing Data

  • Within your dataset, opt for "Create Table."

  • Specify your data's source, whether it's a CSV file, Google Sheets, or another GCP service.

  • Detail your table's schema or allow BigQuery to auto-detect it for you.


Pro Tip 1: Before importing raw data, have a well-developed data strategy. Building your data strategy is essential to gain insights. It guides you on the specific raw data you should gather, ensuring you stay aligned with the insights you're aiming to uncover.


4- Running Queries

  • Access the SQL query editor available in the BigQuery console.

  • Draft your SQL query, or if needed, utilize the integrated query builder.

  • Hit "Run" to execute your query and review the results.


Pro Tip 2: Before running your query, it’s essential to have a data layer to maximize the efficiency of Google BigQuery. At the same time, you need to process the raw data you’ve obtained according to your data strategy through the data layer you’ve created on BigQuery. Pro Tip 3: You should also create your dashboards on the gold layer, that is, your data visualization.

Data layer schema

5- Optimizing Costs

  • Get acquainted with the pricing structure of BigQuery.

  • Utilize the cost estimator to get an idea of your queries' potential costs.

  • Implement custom quotas or set alerts to keep your expenses in check.

6- Integration with Other GCP Services

  • Discover the synergy between BigQuery and other services like Google Cloud Storage, Cloud SQL, and BigTable.

  • Establish data transfers or streaming to consolidate your data sources.


By adhering to these structured steps, you'll be equipped to unlock the vast capabilities of Google BigQuery, transforming your data into actionable insights that can propel your business endeavors. As we wrap up this exploration of BigQuery, it's clear that the future of data-driven decision-making is bright, and tools like BigQuery are paving the way for a more informed and proactive business world.


At the end of this blog post, it’s worth mentioning the importance of pro tips once again: Before importing your raw data into Google BigQuery, make sure you have a solid data strategy and data layer to really work on the insights you need for your business.


Maximize Google BigQuery’s Potential With Datablast!

Data analysis can be challenging, but with the right strategies and tools, it becomes a key actor. Remember, it's not just about having data; it's about having the right data and knowing how to use it.

If you're looking to truly use the power of Google BigQuery, Datablast is your go-to solution. With our expertise in implementing data strategy and data layer, we ensure that businesses can fully tap into the potential of their data, driving actionable insights without incurring high costs.


Don't just analyze; strategize and optimize with Datablast. Dive in, explore, and let your data guide your next big move. Contact us now!


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